Excerpts — Sport Club Management
Those in management positions must develop a leadership style. The selection of the style is contingent on the leader’s personal traits, the people she will lead, and the nature of the activity.
Rather than casting them as peripheral to the sport experience, club leaders and coaches should consider parents valuable resources who deserve to feel valued, respected, and central.
Because the wants and needs of sport club consumers vary, there is no magic bullet or a cookie-cutter model for developing a sport club’s marketing efforts.