Excerpts — Sport Marketing 4th Edition With Web Study Guide
We now turn our focus specifically to the sport industry. Except for conducting the occasional project, research has not held a regular role in the typical sport organization.
In many ways e-mail marketing has experienced a healthy metamorphosing into part of a long-promised broader digital marketing arsenal focused on what matters most for most businesses - making money.
In this section, we consider several emerging issues at the intersection of the law and sport marketing.