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Sport Club Management

Sport Club Management


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    Sport clubs are firmly established and play an important role in the development of athletes. However, few resources are available for those responsible for organizing, developing, and managing club sports. Sport Club Management provides administrators, managers, and coaches with the background and examples necessary for running a sport club by considering its unique demands. With this outstanding guide, leaders have the tools to develop and sustain organizations that are viable and financially successful and that satisfy the needs of athletes and those who support them.

    This resource breaks down the complex fundamentals of management for all club sports—whether a multi-age-level program with an extensive budget or a local club with limited resources. Those who manage and lead clubs will find that they can develop a successful business plan without sacrificing their player development program or their club mission. In addition, they’ll gain the latest information on creating a distinctive club culture, organize their procedures, and encourage profitability by running the organization using a business mentality.

    Unlike most books written for sport club managers, this resource recognizes the responsibilities of leaders and administrators by extending beyond the coaching level. In addition to player development, the content focuses on successful business tactics as they relate to sport clubs, including how to meet the management, marketing, retention, communication, and administrative needs of the organization. The book also provides advice on determining the organizational structure of the club, hiring effective leaders, understanding parental relationships, and facing legal and ethical issues. Every chapter in the book includes reader-friendly features that aid in comprehension:

    • Thought-provoking opening scenarios, revisited at the chapter’s end, draw readers in and invite them to consider how they would respond to similar situations.
    • Successful Strategies sidebars discuss real-world examples of issues a club manager might face and how those issues were resolved.
    • Numerous reproducible sample forms make it easy for readers to implement new strategies based on the administrative needs of their own clubs.

    Sport Club Management expertly shows readers how to run a club in today’s demanding, high-tech environment. With this guide, leaders will be able to communicate their club’s mission, establish its brand, and bring in the revenue required to ensure long-term success.


    A professional reference for club sport administrators, coaches, and club managers. A text for higher education courses in sport club management and sport management and administration.

    Table of Contents


    Chapter 1. The Club
    Richard Butler
    The Club Plan
    Scope of Club Services
    Single-Sport Club Versus Multisport Clubs
    Policies and Procedures
    The Club Entity
    Club Governance

    Chapter 2. Leading a Sport Club
    Organizational and Management Theory
    Functions of Management
    Levels of Management
    Leadership Styles
    Understanding the Environment

    Chapter 3. Human Resources Management and Development
    Human Resources Management
    Job Description
    Hiring Process
    New Employee Orientation
    Enriching the Employee Experience
    Individual and Program Performance Evaluation
    Job Satisfaction of Employees

    Chapter 4. Effective Coach–Parent Relationships
    Dena Deglau
    Embracing Collaboration
    Developing a Shared Understanding
    Being Transparent About One’s Coaching Philosophy
    Engaging in Appropriate and Ongoing Communication
    Collecting Data to Guide Decisions and Assess Progress
    Providing Social Opportunities Outside of the Coaching Context

    Chapter 5. Legal Aspects of Club Management
    Legal Principles

    Chapter 6. Business Aspects of Club Management
    Budgeting and Accounting

    Chapter 7. Sponsorship and Fund-Raising
    Sponsorship Versus Fund-Raising
    Creating the Corporate Partnership
    Capital Campaigns
    Grant Writing

    Chapter 8. Club Facilities
    Matt Robinson and Christopher A. Sgarzi
    Rent or Own
    Finance Partners
    Planning the Facility
    Facility Management

    Chapter 9. Long-Term Athlete Development
    Richard Way and Istvan Balvi
    A Cooperative Sport Environment
    Club Programming Based on Existing Models
    Long-Term Athlete Development Model

    Chapter 10. Ethical Issues in Club Management
    Why Discuss Ethics?
    Basic Ethical Concepts in Sport Club Management
    Ethical Theories
    Applied Ethics in Sport Clubs
    Codes of Ethics

    About the Author

    About the Author

    Matthew Robinson, EdD, is associate professor and director of the sport management program at the University of Delaware. He also is a member of the legal studies faculty, has a secondary appointment with the School of Education, and serves as director of the International Coaching Enrichment Certificate Program funded by the United States Olympic Committee and the International Olympic Committee’s Olympic Solidarity fund. Robinson also serves as director of management education for the National Soccer Coaches Association of America and developed the organization’s director of coaching course.

    Robinson earned his EdD in athletic administration from Temple University. He is the author of another successful sport management text,has written over 25 articles, and has delivered over 100 national and international scholarly and professional presentations. He is president of CPTM Sport Enterprise, a sport consulting firm.