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Health Fitness Management-3rd Edition

Health Fitness Management-3rd Edition

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£74.99

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    Book

    Health Fitness Management, Third Edition, provides an in-depth picture of the challenging and rewarding role of the health and fitness club manager. Leading experts in the fitness industry share their insights in a practical manner, making this text the most authoritative and field-tested guide to fitness management success.

    Whether they are providing service to members, ensuring club safety and profitability, or motivating staff to perform at their best, health and fitness club managers need the right mix of skills and flexibility to support the success and continued growth of their clubs. This third edition addresses recently emerging topics and offers practical tools that will help health club managers succeed:
    • Opening chapter scenarios set the stage and put readers in the shoes of a club manager.
    • New case studies emphasize the importance of thoroughly understanding legal responsibilities and obligations.
    • Best practices and tips for managing social media pages give the reader practical ways to maximize marketing efforts and grow the business.
    • Reproducible forms save time in creating templates for common agreements and records, such as a membership agreement, an equipment maintenance form, and a guest registration and exercise liability waiver.
    To further support its applied approach, Health Fitness Management, Third Edition, incorporates updated research and industry trends as it leads readers through key managerial development areas. It starts with organizational fundamentals and the payoffs of thoughtful staff recruitment, training, development, and retention. It then shifts to methods for attracting and retaining members while also increasing profitability with the right mix of products and services. Finally, it reviews operational and facility management functions, covering everything from reading financial statements and maintaining equipment to understanding and managing risk.

    To aid with retention and for easy reference, The Bottom Line segments sum up the key points to emphasize the most important topics in the text. Learning objectives, key terms, and a list of references round out each chapter to foster a better learning experience. Instructors will have access to an instructor guide, which contains additional practical assignments, and a test package for gauging student comprehension.

    Written by industry experts, Health Fitness Management, Third Edition, is the fundamental resource for the management and operation of health and fitness facilities and programs. Enhanced with practical scenarios and applied knowledge, it provides a solid foundation for students preparing for a management career in the health and fitness industry, and it serves as an essential reference for professionals already enjoying the challenges and opportunities of club management.

    Table of Contents

    Preface
    Part I. Human Resources
    Chapter 1. Recognizing the Importance of Leaders and Managers
    Exploring Management and Leadership Theory
    Acknowledging the Difference Between Managing and Leading
    Struggling as a Manager: Pitfalls to Avoid
    Succeeding as a Manager: A Strategy to Manage Talent
    Chapter 2. Understanding Organizational Design
    Growth and Management Positions
    Roles and Responsibilities
    Writing Job Descriptions
    For-Profit Organizations
    Not-For-Profit Community Facilities
    Hospital-Based Fitness Centers
    Corporate-Based Fitness Organizations
    Chapter 3. Recruiting the Best Staff for Your Facility
    Analyzing Staffing Needs
    Utilizing Job Descriptions
    Designing the Appropriate Recruiting Vehicle
    Developing Interview Strategies
    Selecting the Best Candidate for the Position
    Chapter 4. Training and Developing Staff
    Five Steps to Creating Internal Training Programs
    Outside Resources for Training and Development
    Assessment of Training Costs
    Chapter 5. Managing Staff Performance
    Role of the Manager in Staff Performance
    Steps in Managing Performance
    Employee Termination
    Chapter 6. Developing a Compensation Program
    Forms of Compensation
    Compensation and Management
    Compensation Program Basics
    Performance-Based Pay

    Part II. Member Recruitment, Retention, and Profitability
    Chapter 7. Marketing Your Program
    Developing Strategic Marketing Plans
    Marketing Research
    Identifying Target Markets
    Defining Marketing Goals and Objectives
    Planning the Company Brand and Program Brand
    Social Media Marketing
    Best Practices in Modern Marketing
    Writing an Effective Marketing Plan
    Evaluating Marketing Programs
    Chapter 8. Increasing Membership Sales
    Fostering a Partnership Between the Reception Desk and the Membership Staff
    Telephone Best Practices
    Maximizing the Face-to-Face Selling Process
    Corporate and Group Membership Sales
    Chapter 9. Focusing on Customer Service
    Recognizing the Importance of Customer Service and Loyalty
    Identifying Your Customer
    Understanding What the Customer Wants
    Training Staff for Exceptional Customer Service
    Dealing With Difficult Customers
    Customer Service Best Practices
    Monitoring the Effects of Customer Service
    Chapter 10. Retaining Members Through Program Management
    Membership Retention
    Establishing the Purpose of Programming
    Diversification of Activities
    Progression of Programs
    Promotion of Programs
    Reliability of the Schedule
    Accountability for Growth and Retention
    Programming by Logical Progression
    Developing a Successful Program
    Recognizing the Importance of Program Directors
    Chapter 11. Generating Revenue Through Profit Centers
    Development and Organization of Profit Centers
    Five Common Profit Centers

    Part III. Operations and Facility Management
    Chapter 12. Understanding Financial Management
    Cash Versus Accrual Accounting
    Financial Statements
    Budgeting
    Income Management
    Accounts Receivable
    Sales Analysis
    Expense Management
    Tax Considerations
    Chapter 13. Risk Management: Addressing Health and Safety Concerns
    Anthony Abbott and Mike Greenwood
    Creating a Safe Environment
    Screening Before Activity
    Administering Physical Fitness Assessments
    Designing Safe Exercise Programs
    Providing Safety Orientation
    Supervising Members
    Managing Emergencies
    Risk Management Documentation
    Chapter 14. Maintaining Your Facility
    Mike Greenwood and Anthony Abbott
    Maintenance Activities
    Four Areas of Maintenance Management
    Determining Maintenance Needs
    Performing a Needs Assessment
    Planning the Facility Maintenance Program
    Personnel
    Implementing a Maintenance Program
    Evaluating Facility Maintenance
    Developing a Preventive Maintenance Program
    Chapter 15. Understanding Legal and Insurance Issues
    John Wolohan
    Civil Versus Criminal Liability
    Tort Law
    Contracts
    Employment Law
    Insurance Considerations
    Chapter 16. Strategic Planning and Evaluation
    Strategic Planning
    Evaluation
    Health and Fitness Evaluation Model
    Location Analysis
    Industry Evolution and Differentiation
    Appendix
    References
    Index
    About the Editors
    Contributors