Please select your location

UK, Europe and Middle East


Feedback IconFeedback
International Sport Management

International Sport Management


Available As


    International Sport Management is the first comprehensive textbook devoted to the organization, governance, business activities, and cross-cultural context of modern sport on an international level. As the sport industry continues its global expansion, this textbook serves as an invaluable guide for readers as they build careers that require an international understanding of the relationships, influences, and responsibilities in sport management.

    Through a systematic presentation of topics and issues in international sport, this textbook offers a long-overdue guide for students in this burgeoning subfield in sport management. Editors Li, MacIntosh, and Bravo have assembled contributors from all corners of the globe to present a truly international perspective on the topic. With attention to diversity and multiple viewpoints, each chapter is authored by distinguished academics and practitioners in the field. A foreword by esteemed sport management scholar Dr. Earle Zeigler emphasizes the importance of a dedicated study of the issues in international sport management.

    All chapters in the text use a global perspective to better showcase how international sport operates in various geopolitical environments and cultures. The text is arranged in five parts, each serving a unique purpose:

    •To outline the issues associated with international sport management

    •To examine sport using a unique perspective that emphasizes its status as a global industry

    •To introduce the structure of governance in international sport

    •To examine the management essentials in international sport

    •To apply these strategies in the business segments of sport marketing, sport media and information technology, sport facilities and design, sport event management, and sport tourism

    Written to engage students, International Sport Management contains an array of learning aids to assist with comprehension of the material. It includes case studies and sidebars that apply the concepts to real-world situations and demonstrate the varied issues, challenges, and opportunities affecting sport management worldwide. Chapter objectives, key terms, learning activities, summaries, and discussion questions guide learning in this wide-ranging subject area. In addition, extensive reference sections support the work of practitioners in the field.

    With International Sport Management, both practicing and future sport managers can develop an increased understanding of the range of intercultural competencies necessary for success in the field. Using a framework of strategic and total-quality management, the text allows readers to examine global issues from an ethical perspective and uncover solutions to complex challenges that sport managers face. With this approach, readers will learn how to combine business practices with knowledge in international sport to lead their current and future careers.

    International Sport Management offers readers a multifaceted view of the issues, challenges, and opportunities in international sport management as well as the major functional areas that govern international sport. The text provides students, academics, and practitioners with critical insights into the practice of business as it applies to international sport.


    A textbook for upper-undergraduate and graduate courses in international sport management; a reference for study abroad courses and libraries.

    Table of Contents

    Part I. Issues in International Sport Management

    Chapter 1. Key Concepts and Critical Issues

    Key Concepts

    Sport Management Issues in the Global Sport Environment

    International Competencies for Sport Managers


    Chapter 2. Strategic Management in International Sport

    Reasons to Enter the Global Marketplace

    Global Expansion and Comparative Advantage

    Strategic Management Process

    Global Strategies in the Sport Industry

    Trend Analysis in the Sport Industry

    Social Responsibility Guidelines

    Future Trends in International Sport Industry


    Chapter 3. Intercultural Management in Sport Organizations

    Why Intercultural Management Matters

    National Culture

    Organizational Culture

    Culture Shock and the Role of Human Resources

    Employee Socialization


    Part II. Field of Play in International Sport

    Chapter 4. Sport in North America

    Economic Impact of U.S. Sport

    Structure and Governance of Sport in the United States

    Professional Sport in the United States

    Amateur Sport in the United States

    Structure of Sport in Canada

    Professional and Elite Sport in Canada

    Amateur Sport in Canada


    Chapter 5. Sport in Latin America

    Geography and Background of Latin America

    Cultural Foundations of Sport in Latin America

    Structure of Latin American Sport Systems

    The Sport Industry in Latin America

    International Sporting Events and Regional Governing Bodies


    Chapter 6. Sport in Europe

    Geography and Background of Europe

    The European Sport Model

    Economics of Sport in Europe

    European Sport Law

    European Sport in the Global Marketplace

    Sport in Eastern Europe


    Chapter 7. Sport in Africa and the Middle East

    Geography and Background of Africa and the Middle East

    The Colonial Experience and Sport in Africa

    Current Role of Sport in Africa and the Middle East

    Sport Organizations in Africa and the Middle East


    Chapter 8. Sport in South Asia, Southeast Asia and Oceania

    Geography and Background of South Asia, Southeast Asia and Oceania

    Role of Sport in South Asia, Southeast Asia and Oceania

    Sport Development and Governance in South Asia, Southeast Asia, and Oceania

    Managing Sport in South Asia, Southeast Asia, and Oceania

    Staging Sport Megaevents in South Asia, Southeast Asia, and Oceania


    Chapter 9. Sport in Northeast Asia

    Geography and Background of Northeast Asia

    Sport in Northeast Asia

    Sport Governance in Northeast Asia

    Professional Sport in Northeast Asia

    Major Sport Events in Northeast Asia


    Part III. Governance in International Sport

    Chapter 10. Olympic and Paralympic Sport

    Olympic and Paralympic Organization Structure and Governance

    History and Commercial Development of the Olympic and Paralympic Games

    Corruption and Reform

    Staging the Olympic and Paralympic Games

    Social and Ethical Issues in Olympic and Paralympic Sport

    Fair Play on and off the Playing Field


    Chapter 11. International Sport Federations

    What Are International Federations?

    International Federations and National Federations

    Management of International Federations


    Chapter 12. Professional Sport Leagues and Tours

    Structure and Governance of International Professional Sport Leagues

    Economic Nature of Professional Sport Leagues

    Revenue Sources for Professional Sport Leagues

    Competition Among Leagues


    Chapter 13. International Youth, School, and Collegiate Sport

    Defining Youth, School, and Club Sport

    Governance and Organization of International Youth Sport Events

    Governance and Organization of School Sport

    Governance of Club Sport


    Part IV. Management Essentials in International Sport

    Chapter 14. Macroeconomics of International Sport

    Role of Sport in a National Economy

    Macroeconomic Effects of Sport

    Tangible and Intangible Effects

    Primary Impact of a Sport Event

    Multiplier Effect

    Long- and Short-Term Benefits From Sport and the Legacy Effect


    Chapter 15. Business and Finance of International Sport Leagues

    North American League Model

    European League Model

    East Asian League Models

    Consequences of League Design and Team Ownership


    Chapter 16. Corporate Social Responsibility, Sport, and Development

    Defining Corporate Social Responsibility

    Emergence of Corporate Social Responsibility in Sport

    Approaches to Understanding Corporate Social Responsibility in Sport

    Corporate Social Responsibility in Sport and Economic Development

    The United Nations Global Compact


    Chapter 17. International Sport Law

    What Is International Sport Law?

    Conflict Resolution in International Sport

    Athlete Representation and Athlete Rights

    Promoting Sport for All

    Integrity of International Sport


    Chapter 18. Managing Service Quality in International Sport

    What Is a Service?

    Service Quality in International Sport

    Service Failure and Recovery in International Sport


    Part V. International Sport Business Strategies

    Chapter 19. International Sport Marketing

    Marketing Principles and Terms

    The International Sport Consumer

    Marketing and Sponsorship in a Global Economy

    International Brand Management


    Chapter 20. New Media and International Sport

    What Is New Media?

    New Media Technologies

    New Media and Sport Content

    New Media Challenges

    New Media Dimensions


    Chapter 21. Sport Facilities Management

    Types of Facilities

    Facility Personnel

    Management Structure Options

    Issues in Facility Management

    Risk Management


    Chapter 22. International Sport Tourism

    Core Principles and Terms

    Economic Impact of Sport Tourism

    Social Costs and Benefits of Sport Tourism

    Legacy Effects of Sport Tourism

    Sport Tourism Planning and Evaluation


    About the Editor

    Ming Li, EdD, is professor in sports administration and chair of the department of sports administration in the College of Business at Ohio University, USA. Li received his doctorate in sport administration from the University of Kansas. His research interests are in financial and economic aspects of sport and management of sport business in a global context. Li is a former president of the North American Society for Sport Management (NASSM) and currently is serving as commissioner of the Commission on Sport Management Accreditation (COSMA). He is a member on the editorial board of the Journal of Sport Management and Sport Marketing Quarterly and has coauthored two books in sport management. He is guest professor of six institutions in China, including the Central University of Finance and Economics and Tianjin University of Sport.

    Li served as an Olympic envoy for the 1996 Atlanta Olympic Games. He also served as a consultant for the 2010 Guangzhou Asian Games Organizing Committee.

    Eric W. MacIntosh, PhD, is an assistant professor in the faculty of health sciences, School of Human Kinetics at the University of Ottawa, Ontario, Canada. Previously, he was assistant professor at Slippery Rock University in Pennsylvania.

    MacIntosh earned his doctorate in kinesiology from the University of Western Ontario with a specialization in sport management. His research focuses on organizational culture theory, and he is a frequent consultant to sport organizations regarding organizational culture. He has presented his research at sport management conferences both national and internationally and has been published in sport management journals.

    MacIntosh serves as the division chair of sport and tourism for the Administrative Sciences Association of Canada and is a member of the North American Society for Sport Management. He is the former student president of the North American Society for Sport Management.

    In his free time, he enjoys hockey, exercise, and adventure racing. MacIntosh resides in Orleans, Ontario, Canada.Gonzalo Bravo, PhD, is an assistant professor of sport management at West Virginia University, USA. A native of Santiago, Chile, Bravo completed a master’s degree in sport administration from Penn State University and a PhD in sport management from Ohio State University. Before joining academia, he worked as sport director in a large sport organization in Chile.

    His research interests focus on issues in organizational behavior and sport management as an academic discipline. His work has been published in the International Journal of Sport Marketing and Sponsorship, Sport Management EducationJournal, and the Journal of Sport Management. He has presented invited lectures and keynote speeches in Brazil, Chile, China, Japan, Mexico, and Venezuela.

    Bravo is member of the North American Society for Sport Management and the North American Society for the Sociology of Sport. He also serves as the vice president for the Latin American Association for Sport Management and scientific director for the Latin American Association for Socio-Cultural Studies in Sport.


    "The learning activities throughout the book are a particularly innovative way to encourage readers to think outside of their own experiences and culture. Before this book was published, students and even professors likely had to rely on personal or anecdotal experience or a limited amount of research on these concepts. The incorporation of the real-life case studies provides a wide variety of examples on how those concepts have been put into practice."

    --Doody's Book Review


    All ancillary materials are FREE to course adopters and available online at  

    Test package. Features a bank of more than 400 questions in mutiple-choice, true-or-false, essay, and fill-in-the-blank formats. The test package is available for use through multiple formats, including a learning management system, Respondus, and rich text.

    Presentation package. Includes over 400 PowerPoint text and illustration slides that instructors can use for class discussion and demonstration. The slides in the presentation package can be used directly in PowerPoint or be printed to make transparencies or handouts for distribution to students. Instructors can easily add, modify, and rearrange the order of the slides as well as search for images based on key words.

    The presentation package is also available for purchase ISBN978-1-4504-6575-5.

    Customer Reviews

    No reviews yet