International Sport Management Free Chapter eBook
EbookEnjoy a free sample of the e-book International Sport Management by downloading the first chapter: “Strategic Management in International Sport”
In this free chapter, “Strategic Management in International Sport,” the concept of comparative advantage is used to provide a theoretical context for the identification and discussion of the factors that have both encouraged and restrained the globalization of the sport industry. Strategies used to expand sport organizations’ markets across geographical borders are identified and examined. This chapter also introduces various cultural, political, legal, economic, ethical, and logistical factors that continue to influence sport organizations seeking to succeed in the international marketplace.